Understand Your Users. Build Better Products.

I connect technology and user needs through strategic research, empowering tech companies to create successful products.

Man in teal shirt smiling with bracelet on wrist against white background

Hey!

I'm Tyreek Houston

Seasoned User Researcher,
Product Strategist, Author and Speaker

I empower tech founders and leaders to thrive in the digital world. My approach leverages user-centered strategies that drive immediate measurable success. 


A thought leader in Web3 and blockchain, I helped leaders at top software enterprises save over $1 billion and mentored over 2,000 professionals on platforms like Research Bookmark and ADPList, even helping a mentee team win a Microsoft project pitch presentation.

Ways I can help

Driving Results with Expertise and Innovation

Man in orange sweater using a laptop, smiling at desk with mug.

User Research

Uncover User Truth, Drive Product Success


Diving into your users' minds, revealing what truly matters to them and crafting exceptional experiences starts with understanding your audience.

Business meeting with charts and graphs on a table

Product Strategy

Turn Market Research into Market Leadership

Defining your markets, audience, customers, competitors, and vision, aligning it with user needs, and map the path to success.

Group of coworkers having a meeting around a table

Business Development

Scale Smart, Grow Faster

Drive Growth through Smart Connections

Cultivate relationships, explore new markets, and expand your reach.

Trusted by Industry Experts

Rutgers University logo with shield and text.
Black and white illustration of a man wearing a monocle with a distinguished hairstyle, facing slightly to the left.
GAINS Associates logo with stylized "G" icon
CMS logo, Centers for Medicare & Medicaid Services
Ad Hoc logo with geometric design
"BRO-RITOS" logo in bold, distressed font on black background.
Bellese logo with stylized letter B and text
MetaMask logo with geometric fox design and text
Logo of ARS Counsel with slogan 'Strategic Counsel for Innovators and Creatives'

Words from Those I've Helped Thrive

Reviews

  • Man smiling at a seaside restaurant

    "I had the pleasure of working with Tyreek on a government reporting product. His insights enabled the design team to effectively design valuable, efficient, and accessible product experiences for the end-users. His findings enabled product teams to effectively make decisions on product direction. Overall, Tyreek's professionalism, senior-level skill set in research, effective communication, and pleasant nature made working with him an absolute pleasure."

    Charlie Steininger
    Lead UX Product Designer, Bellese Technologies

  • Portrait of a man with glasses and a beard wearing a blue hoodie.

    "It was a wonderful experience working under Tyreek's mentorship. I was really impressed how he thinks from a users' perspective in creating experiences that are truly user friendly."

    Hamza Nasim
    Founder, Axiomm

  • Man in blue suit smiling with crossed arms against a gray background.

    "The overall experience working with Tyreek was excellent. The best part about working with him was his high degree of organization. Everything was organized well, making it easy to follow and find anything during the project."

    Alexandre Party
    Co-Founder, YouMeme

  • Man in formal attire standing outdoors with a building in the background.

    "Working with Tyreek was good, the process was clear and well documented. The best part about working with him was having work that was concise and outputs that contained directly actionable items. Also, some findings were surprising which is good since it means we missed some things."

    Lotfi Zouad
    Co-Founder, Gains Associates

  • Woman smiling, holding a red vintage typewriter.

    "Here are a few other things I can tell you about Tyreek: He contemplates decisions carefully, but efficiently. He's attentive to detail and deliberate about his goals. And he's truly a pleasure to work with—responsive, honest, good with feedback, and schedule-aware. He has great ideas. If you get the opportunity to work with Tyreek, you absolutely should. You'll be glad you did."

    Sara Rosinsky
    Copywriter, Shiny Red Copy

Geometric pattern with overlapping black and teal shapes, featuring orange circles arranged in a grid.

Why Work with Me

Minimalist design with a large teal circle, an orange circle, and diagonal white line

FASTER TIME TO MARKET

I help you launch products that users actually want, reducing development cycles by 40% and preventing costly rebuilds.

concentric circles with orange, dark teal, and light teal colors

INCREASED ADOPTION

Research-backed decisions that get results: 60% higher user engagement and lower development costs through validated features.

Overlapping teal and orange circles with a diagonal line inside against a blue circular background.

GUARANTEED success

15+ years, 100% client satisfaction rate, with proven results: 45% fewer user issues and 30% faster launches.

freebies

Learn How to Start, Conduct, Synthesize 
and Present User Research

Group of students studying together, with books and notes on a table.

Research Foundations for Business Impact

Transform business questions into actionable research strategies that drive growth decisions.

Two people working on a laptop and tablet at a desk, holding a pencil.

Strategic Research Implementation

Master proven frameworks to gather high-value insights from your target users.

Hands analyzing charts and graphs on paper with laptop and keyboard on desk.

Data-Driven Innovation

Convert complex user data into clear business opportunities and product direction.

Group of people analyzing charts and graphs on paper and tablet in office setting.

Research That Drives Results

Present compelling research stories that align teams and accelerate decision-making.

don't leave without the freebie

The Definitive Guide to Participant Management and Recruitment

This guide will help people who do research in every industry build an A+ Participant Management strategy. Use this ebook to cut down the time and effort it takes to talk to users, enable less biased research insights, and drive the best experience possible for your participants.