Empowering Businesses Through Strategic Insights and Impactful Growth Solutions.

Tyreek Houston

User Researcher & Product Strategist

Hey, I'm Tyreek, and I'm thrilled you're here. If you're searching for a partner who turns ideas into results, welcome to the right place. This is where strategies thrive, insights shine, and growth finds its wings. I'm here to transform your journey.

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User Research

Uncover Insights, Elevate Experiences

Crafting exceptional experiences starts with understanding your audience. With my user research expertise, I dive into your users' minds, revealing what truly matters to them. Let's turn insights into impactful design decisions, creating products that resonate and captivate.

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Product Strategy

Turning Vision into Success

In the realm of product development, strategy is your guiding star. As a product strategist, I'll help you define your markets, audience, customers, competitors, and vision, align it with user needs, and map the path to success. Let's create not just products, but experiences that matter.

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Biz Development

Drive Growth through Smart Connections

Growth is about connections as much as numbers. My business development services help you cultivate relationships, explore new markets, and expand your reach. Let's strategize, negotiate, and elevate your business to new heights.

Collaborative Approach

Listening First: I begin by actively listening to you, understanding your unique needs, goals, and challenges. Your insights guide the entire process.

Core Scope Alignment: We align on the core scope of work – what, why, and how. Clarity ensures we're on the same page, driving purposeful outcomes.

Guiding North Star: With your goals in mind, I craft a robust research plan. This plan becomes the guiding north star, shaping every step of our journey together.

Transparency at Heart: Transparency is key. You'll have access to every document, from drafts to final deliverables. Our collaboration thrives on openness.

Completion with Debrief: When the work is done, I don't stop. I schedule a debriefing call to go over everything, answer questions, and ensure your complete satisfaction.

Your Voice Matters: My approach is collaborative, a fusion of your expertise and mine. Your insights are invaluable – together, we shape success.

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Ready to Transform Your Business?
Let's Connect & Start Your Journey Today.
Speaking Engagements

UX Research Skillshop, Dec 2022

Lead instructor in collaboration with Research Bookmark, facilitating a 2-day workshop, 3 hours each, on how to do UX research (how to start, interview, analyze and present) to a 1,700+ audience.

Web3 Disrupt, Nov 2022

Spotlight speaker at the Web3 Disrupt conference. Discussed how UX is shaping Web3, UX challenges in Web3, and how these challenges are being addressed.

Black is Tech, Sept 2022

Panel speaker at the Black is Tech conference focused on Web3. Discussed conceptual topics about Web3, it’s benefits, and the opportunities available for Black people in the industry. 

NFT NYC, June 2022

Mainstage speaker at the ConsenSys Keynote event during NFT NYC. Provided research updates about ConsenSys customers, their wants, their needs, and how we’re helping and paving a way for a better future.

Publication(s) & Conferences

2021 UXPA Poster Presentation

This research reports on how underrepresented groups become aware of, and use massive open online courses (MOOCs).

The Journal of Higher Education Theory and Practice (JHETP)

My current independent research provides policymakers, students, educators, technology developers, and researchers, with literature focused on the intersection of educational technology and race. Feel free to browse through recent publications and accepted conference submissions here. 

Illinois Digital Environment for Access to Learning and Scholarship Repository (IDEALS)

North American Business Press publication on the awareness and usage of massive open online courses (MOOCs).

Case Studies
Your Growth Starts Here!
Let's Elevate Your Business. Connect today!