MetaMask
Background
MetaMask stands as the leading non-custodial Web3 Wallet in the blockchain technology industry, empowering developers, businesses, and users to secure cryptocurrencies and other digital assets with self-custody. As a cornerstone of the decentralized finance revolution, MetaMask plays a pivotal role in shaping the future of financial interactions.
In my role as a Staff UX Researcher at MetaMask, I collaborate with exceptional professionals and partner with executive-level stakeholders to enhance the overall user experience across all MetaMask clients, including the Extension, Mobile, and Portfolio applications. My primary focus is on conducting strategic research that ensures a seamless and consistent user experience across platforms. By delving into nuanced business decisions and complex product questions, I uncover deep insights that drive impactful changes.
Some of my significant research contributions include developing the first mobile usability testing framework for the company, securing a $1 million investment in mobile research that supported experimental product development, delivering strategic recommendations valued at $240 million, leading to the successful shipment of 4 new features and the enhancement of 4 existing features.
Through my leadership and expertise, I continuously strive to drive revenue, reduce churn, and elevate the user experience, ensuring that MetaMask remains at the forefront of innovation in the Web3 space.
My Role
While leading UX research efforts, I worked cross-functionally with a team of 6 researchers, 31 designers, 5 product managers, 5 engineers, and 1 data scientist. I have the pleasure to deliver the following value to the entire organization:
21m+ Users Supported • $240 m Value of Strategic Recommendations • 4 New Features Shipped • 4 Feature Enhancement Shipped
Methods
In the blockchain and web3 industry, there can be many challenges that present themselves while recruiting and collecting data. At MetaMask, I was able to capture valuable data and draw insights for the organization using the following methods:
Moderated Interviews
Surveys
Moderated usability tests
Unmoderated usability tests
Concept tests
Focus groups
Participatory design
Community informational calls
Impact
When I joined MetaMask as a Staff UX Researcher, I became embedded with the product team, driving significant transformations that were previously nonexistent. My influence has shaped the overall product strategy and established foundational frameworks for research and design collaboration. I streamlined processes, fostered stakeholder relationships, and empowered engineers with lean research methodologies. Additionally, I led the procurement of new tools and optimized the annual research budget. These efforts have collectively enhanced the user experience for MetaMask's vast and growing user base.
Additional highlights that I am proud to deliver to the team are:
Streamlined the research team's intake process, ensuring efficient and effective project management.
Created a framework to prioritize the research team's workstream, optimizing resource allocation.
Educated the design team on conducting lean research, fostering a culture of agile and efficient methodologies.
Fostered new relationships among previously uncommunicative stakeholders, improving cross-functional decision-making.
Identified and surfaced dependencies for the design and research teams, facilitating smoother project execution.
Turned engineers into research champions, enhancing their involvement and understanding of user insights.
Taught engineers how to conduct lean research, promoting a broader adoption of research practices.
Led the procurement process for new research tools, ensuring the team has the best resources available.
Optimized the annual research budget, maximizing the number of user interactions and insights gathered.
